The long wait is over! McDonald’s is bringing the classic fried chicken experience. It’s an unprecedented shift in the fast-food industry. We all know and love McDonald’s for what it already offers, but when it adds the all-time favorite Bone-In-Chicken to its menus, they’ve conquered greatness!
The teaser here hints at greatness arriving. The greatness of chicken, in Arabic, عظمة الدجاج, is a play on words that commuinicates “Bone-In-Chicken” and “Greatness” is coming.
After teasing, we kicked off the campaign with a suspensful TVC that highlights the magnitude of this event.
